5 Questions to Save Your Readership Survey

Lou Sabatier Other

This article is reprinted from Associationmediaandpublishing.org. It is a summary of a presentation Sabatier made in Washington, DC in early 2017. AM&P’s December Lunch & Learn session covered ins and outs of audience research By Rebecca Stauffer, PDA “Most research projects fall down in the thinking and planning stages,” says Lou Ann Sabatier, principal for Sabatier Consulting. During AM&P’s December …