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Sabatier Consulting helps clients capitalize on the transformation happening in publishing.

Traditional models of delivery and consumption are changing rapidly.
We make it your advantage.

The Big Shift

Consumers of content crave more control, more choice, more personalization and more interactivity than ever before. But for alert content publishers, consumer demands can create opportunities for innovation. Consider these trends: 

There are now more ways to reach consumers.

More channels and devices for media consumption make it easier to reach consumers.

It is harder to engage consumers.

Increased audience fragmentation and lower engagement make it more difficult to break through the noise to reach and retain consumers.

Content creators are gathering more data from consumers than ever before.

But developing the capabilities to analyze this information is critical in order to inform key strategic decisions.

Faster response times are required.

Increased velocity across the industry means content publishers must become faster and more efficient in responding to market changes.

Market complexity is increasing.

Competitive digital publishers pursue a wide range of business models and value propositions to meet the increased demands of consumers.

Platform and technology uncertainty is mounting.

An array of platforms compete aggressively for consumer attention as well as content owner distribution rights. The digital transition under way has content publishers asking tough questions about their product offerings, their business models, their organizational models and everything in between.