Web, Social, Mobile, and Business Analytics
Today there are literally hundreds of ways you, as a manager or executive, can gather information and analytics on every aspect of your publications. This can relate to your audience(s) and how they use your product – web, social media or mobile analytics, reader surveys, etc. Or it can relate to internal processes like audience development, ad sales or financial management.
Some of this data can be gathered at virtually no cost, while other information, like detailed audience demographics and behavior or competitive activity, can cost thousands per month.
A big part of the problem for many publishers is what parts of all this data actually matter – what trends point to action that can improve your business. For example, the weekly or monthly web analytics reports many publishers get include dozens of numbers, but only a small handful actually matter – and they’re not the ones you might be thinking of.
We can help you get the right data and easy-to-use dashboards you need to manage and improve your publication and get to the actions that make a difference. One example is our web analytics ‘deep dive’ review – we look at your past six months’ web analytics data to see where the trends and problems are, and give you a clear set of ideas on how you can improve on them over the next six months.