Sabatier Consulting is a leading provider of consulting and training to publishers and content creators.

Lou Ann Sabatier, Principal

Lou Ann Sabatier, Principal

With wide expertise in strategic planning, business development, research, change management and finance, Lou Ann Sabatier has spent thirty-five years in publishing. She has been the CEO of a political media company, Managing Director for an international economics magazine and Associate Publisher for a national political opinion magazine.

Linda Ruth, Audience Development

Linda is a specialist in audience development for both print and digital publications. An expert in internet marketing and SEO (search engine optimization), she’s been a key proponent of the discipline of OAO (Online Audience Optimization) and has pioneered the use of gamification for publishers. She’s one of the founders and a current board member of Exceptional Women in Publishing (EWIP) and author of Secrets of Search for Publishers and other books for publishing professionals.

Cathy Bolton, Financial Modeling

Cathy has over 20 years of financial and management experience with consumer and trade publications. She has a solid understanding of circulation issues, including strategic planning, marketing, analysis, fulfillment, training and program management. Her comprehensive knowledge of all these publishing areas gives her a unique ability to build fully-loaded P&L models.

Debra Bates-Schrott, Design

Debra has 20 years of experience in creative, art direction, magazine design, brand and marketing collateral development. In addition, she’s worked extensively in interface design/UX for web sites and mobile apps. She’s won 60 awards for her design, web, and logo work for organizations as diverse as PeopleSoft, Primedia Business Exhibitions, the Pentagon Memorial Fund, and the U.S. Marine Corps.

Ed Fitzelle, Editorial & Content Strategy

Ed is a specialist in building the value of publishing and information properties and in M&A transactions. He knows that the value of any publication – to its stakehoders, audience and advertisers – rests on the quality of its content, services and editorial. He’s also had extensive experience in developing new revenue streams for publications and membership organizations, including conferences, seminars and other special events. His clients have included McGraw-Hill, AdMedia, Dunn & Bradstreet and Primedia.

Bob Atkinson, Strategy, Analytics, & Technology

Bob Atkinson has over 30 years experience in writing, graphic arts, publishing strategy, data analytics, technology and workflow. He’s worked with major magazines and newspapers across North America and developed editorial and CMS workflows and mobile apps as well as web information architecture, audience revenue models and web pay-ramp systems.

Bruce Sprague, Circulation Marketing & Fulfillment

Bruce has over 18 years experience in all aspects of circulation. Working with Penton Media for 11 years, he was the department head responsible for all aspects of circulation for 29 magazines. During his career, Bruce has developed creative and innovative ways to reduce expenses without impacting circulation quality and efficiency.

Larry Zimmerman, Market Research

Larry has over twenty-five years of market research experience. He’s worked with leading publishers, advertising agencies, financial services, healthcare and consumer goods organizations. His research has helped to create advertising and PR campaigns, corporate strategies and new products including start-up publications.