Publishing can be a risky business, especially for new brands, titles and products. But, with the right industry knowledge and smart planning, these risks can be minimized. We can work with you to determine your niche, concept and unique value proposition to readers, members, subscribers and advertisers.
We can conduct focus groups to determine reader interest in your current or planned publication and interviews to determine prospective advertiser appeal. We can also help with your business plan, help structure your launch marketing and work on almost any other area related to the launch.