Content Strategy & Licensing

Content Strategy

Editorial content, features and services that meet the needs of your target audiences are crucial in attracting and retaining subscribers, readers, members, advertisers and sponsors. We can help you best define this mix and in the launch of ancillary products like special-market books or eBooks, special events, reports, newsletters, rich-media content, newsstand specials and so on.

Whether you’re a one-person shop or the head a media empire, we can help you create or improve on any print or digital property. We’ve done editorial and creative direction for consumer, trade, non-profit, special interest, member-driven and custom-published magazines, newsletters and web sites. We offer specialized services for launches, publication proposals and feasibility studies. And we can offer critiques of existing editorial products and approaches to improve content, sharpen focus, broaden scope and review editorial processes.

Content Licensing

Today there are opportunities everywhere to boost revenue by licensing your current and archival content for distribution through print and digital channels. At the same time, content owners need to ensure they retain ownership and control of where and how their content appears. Our licensing experience allows us to develop and negotiate innovative content-licensing arrangements that benefit both content owners and distribution partners. Targeted packages deliver the right content to the right users and improve your bottom line.

Our content licensing services include contract review and negotiation, pricing and revenue sharing options, copyright and intellectual property protection mechanisms, Identifying and exploiting new markets, expanding markets through categorization and content metadata tagging.