Branding

In today’s crowded marketplace the only way for a publication or web site to stand out is to be a well-defined brand. A brand that expresses what makes you different and better than the competition, and makes both readers and advertisers feel they need it. Remember that a brand personality is not what you are – it’s who you are.

Once your brand is established, your brand messaging must reach current and prospective target audiences at regular touch points in their busy lives. In whatever medium the brand speaks – on its website, in a media kit, a sales video, direct marketing, advertising, PR or any other form of communication – the brand must speak with one integrated and consistent voice. We offer competitive branding reviews, positioning research, entire brand development programs, creative briefs, integrated marketing & advertising, direct marketing, media kits and collateral materials, background, explainer and advocacy videos, interactive branding, promotion, public relations and ongoing brand management.